When the Asian Fast Food brand wagamama – Japanese for «Naughty Child» – approached us, they needed us to deliver content and install hardware. In-store digital is an important part of Wagamama’s armoury to communicate key marketing messaging to customers. Integral to the project was informing and educating customers on what Wagamama offers, above and beyond the widely known concept.
To begin with, they were looking for an eye-catching visual solution at Gatwick airport, inspiring busy travellers to come in and have a break at the restaurant. Syncing 26 digital screens around a curved column near the entrance allowed the restaurant to display the various menus throughout the day.
The successful co-operation led to the next big project, a large scale LED installation at London Heathrow Airport Terminal 5 of 21m x 2m.